Wouter Tuinhof of Twofields recorded his first album, but hadn’t found the songnames yet, and needed copy support to write the song descriptions and a press release.
Before I wrote a single word, I listened to the album back to back a few times. Sometimes intently, other times with it in the background.
I took out my journal and I noted every experience, image, and feeling the music invoked.
I grilled Wouter about his process and his journey.
And then I took something that only existed in sound, and wrote the words for it.
What made this project so beautiful for me was the realisation that some things can already speak a thousand words without having anything on paper.
Writing for Twofields wasn’t a case of finding the right marketing or promotional language. It was feeling into something deeply, again and again, until I found those thousand words. Their purpose was to help someone understand the experience they were about to have before they even listened to the music.