Strategic copywriting for businesses large and small ready to go from 7 to a solid 10.

I write website copy, email campaigns, stories, branding, and blogs that sell with soul and do serious heavy lifting for your business.

You’re in the right place.

Discuss a project
Discuss a project

Words have power.

People make decisions about your business long before they enquire (or don’t).

They’ll have inserted themselves into every single word you’ve written.

And those words become relentlessly successful when you give your audience an opportunity to go where they want to go.

So as your copywriter, I won’t tell your audience that your value offer is awesome and that they should get on board.

I’ll remind them of their authenticity, and I’ll show them how your offer levels them up in their story.

This is how a sale becomes a no-brainer.
This is how my words become your advantage.

Discuss a project

  • Anna's one of the best copywriters I've worked with. Not only is she skilled with the written word, but her approach is grounded in thoroughly understanding the brief and, more importantly, the intended audience. She's able to take feedback and pivot direction brilliantly, which is often lacking in other copywriters' toolkits. Anna's a great asset in any creative team.

    Chris Harding, Canyon Bicycles

  • "Anna is a brilliant copywriter and someone I would happily recommend to anyone. She's able to get to the heart of a brief quickly and turn what often feels like loose or complex thinking into copy that's sharp, clear, and on-brand. She doesn't just write well, she really understands what would resonate with the audience, often suggesting a stronger angle or ways to improve the work. On top of that, Anna is a pleasure to work with - thoughtful, dependable, collaborative, and very easy to trust with a project. Any client or team would be lucky to work with her.

    Jess Lewis, Canyon Bicycles

  • What stood out the most was her ability to approach copy in a truly unconventional way: fresh and creative. She had a great sense of humour and a sharp creative instinct, which made the work not only stronger but also great fun. She consistently went beyond the brief, adding alternative angles that elevated the final result. She brought concepts to life in a way that felt both human and clever. On top of that, she brought an amazing energy to the work: always positive, approachable,and open to discussion, whether brainstorming ideas or just chatting between tasks. I'd happily work with her again and highly recommend her as a copywriter and creative collaborator.

    Fernando Rubino Pereira, Metro AG

  • When creating my website, Anna supported me brilliantly throughout the process. She was sharp in refining my wording, thought carefully about the purpose of each text, zoomed in on specific word choices and tone, and paid close attention to structure and messaging. She had a clear sense of what truly mattered and knew how to build the bridge between the website and the customer. Having the right copy gave me much more confidence in my website.

    Guido Nederstigt, Music Director

  • Anna is a breath of fresh air. She wrote our weekly veggie-box newsletter with great enthusiasm and made it interesting, helpful, and informative beyond what I asked. Our community was consistantly engaged. I would very happily work with her again in the future.

    Michel Kegels, CEO @ Groenhartig

Flick through some case studies:

See portfolio

Align your budget

  • Loads of people need one-offs, project-specific support, or occasional copywriting expertise from someone who can hop in, work some magic, and then hop out. Hi!

    Snap me up for a project if you’d like:

    • To dip your toe in the pool of possibilities (and see if I’m worth putting on a retainer)

    • A fixed price for a specific asset with a timeframe

    • Some work doing every now and then with no strings attached.

    All projects include our creative meeting together, competitor research & analysis, strategic application, optimisation, and at least one round of feedback.

    Here are some ballpark figures for possible one-off projects (not an exhaustive list):

    5 page website (Home, About, Contact, Services, Work With Me, and FAQ section): from £3800

    One pagers: £1300+

    Landing pages: £900-1600+

    LLM-optimised About Me: £350+
    FAQ section: £250+

    Email sequences: £525-2000+
    Email auto-response templates: £200+

    Tone of Voice handbook: £1,300

    LinkedIn refresh (bio, headline, job descriptions): £400-750+

    Blog article (500-700 words): £444
    Blog article (700-1000 words): £555+

    Two-sided flyer: £200
    Event description: £75+

    Press release: £450

    If you’ve got a project that isn’t listed here or above, pop me a quick message and we’ll find a way to get you those words.

  • For transparency, the Procopywriters 2025 survey showed that the average freelance copywriter day rate is £480.

    My standard day rate is £525.

    Typically, when someone hires me and pays my day rate, they’ll end up paying between £525 - 2,000 for the whole project depending on the scope.

    They could email me and say, “Hi Anna, I’m launching a product. I’ve done the landing page and opt-in page, but I need a sequence of sideways sales emails and 2x aftercare emails, as well as 3x social media posts to support the launch.”

    In which case, I’d say:

    Sure! That kind of lift and the time it takes, including our 50-min creative meeting, extensive research, execution, and 2x rounds of edits will take us to about £1600.

    By the way—no copywriter can ever provide an ROI up front, but imagine this campaign generating just 5% more sales based upon that investment (as a modest estimate). Which wouldn’t be bad at all, would it.

  • As a retainer client, you get:

    1. First dibs on my availability, and flexibility on your scope of work and needs

    2. My full understanding of your intentions, your systems, and your brand, without having to explain it over and over again to new freelancers

    3. Faster turnarounds, as it takes less time to write for brands that I’ve already gone through with a fine-toothed comb

    4. Expert copy and strategy from someone that slots seamlessly into your team and vibe

    5. My full range of work.

    My retainer rate starts from £483 per month, which is 1x day rate at a discount. (My day rate is £525).

    We do a minimum of 1x day per month, on a rolling retainer contract of 3, 6, or 12 months.
    The longer the contract, the bigger the discount.

    For example:

    3 month retainer discount: 515
    6 month retainer discount: 499
    12 month retainer discount: 483

    The typical range my clients pay while having me on a monthly retainer is around £900-1800 a month for ongoing projects.

Release the beast

Launching a website? A product? A concept?
I love this stuff. Let me at it.

  • Confidence in your website.
    Actually wanting to share it with the world.
    Knowing your first impression makes people stay.
    Having people proud to be associated with your brand.
    Clients understanding your offer before they even reach out.
    Long-term loyalty because of the way you speak.
    A refreshing lack of wasted energy, cos your words do the heavy lifting.

    The ongoing feeling of relief in knowing your website is doing its job, even when you’re sleeping… is probably one of the best investments you’ll ever make.

    All website copy projects include:

    • 1x creative meeting

    • 5 pages: Home, About, Services, Contact, and Work With Me

    • Seamless customer journeys

    • Attractive CTAs

    • Clean, clear micro, footer, and header copy

    • FAQs

    • SEO and LLM optimisation

    • A minimum of 2x revision and feedback touchpoints.


    Prices start at £3,800 for 5-pagers.

    We’re not dogmatic around here, though. Starting a one-page website for a product launch, or just want an About Me or FAQ refresh? Get in touch and we’ll get you those words.

  • Sometimes you REALLY need to think before you speak, and make sure no-one feels left out, vindicated, unsafe, or unheard.

    Basically, you need to read a room and not be wildly innapropriate.

    It’s not about walking on eggshells. Or trying to please everyone. Cos anything public-facing is always gonna get scrutinised.

    It’s about tact, credibility, and kindness. Knowing where your language carries weight and how it affects how people perceive you.
    And knowing how words will influence whether people are proud to associate themselves with you—or not.

    High-stakes sensitive subjects can include:
    Internal communication.
    Any sustainability or inclusion communications and policies.
    Crisis communications.
    Your auto-response email templates (ESPECIALLY the ones you send to unsuccessful applicants).
    Your brand manifesto.
    Your about me.
    Apology statements.
    Trigger warnings.
    Bereavement or compassionate leave policies.

    Your audience’s nervous systems unconsciously scan your language to see if they’re safe or welcome with you.
    They can smell a rat from a mile off.

    Here’s where your luck cashes in:
    I’m one of the most perceptive and tuned-in people you’ll ever meet. (It’s a blessing and a curse).

    And so when it comes down to sensitive subjects, you won’t need anyone else.
    I write copy that lands with care, precision, and a deep understanding of who is reading at any given moment. I understand how, when people are worried, they scan for the key information. I communicate sticky subjects with credibility and I don’t lose people’s trust. I communicate your goals without overstating certainty or progress. I work with the truth, and I keep things authentic.

    Fill out the form on this page and take the weight of the heavy subject off of your mind.

  • A product launch is like a modern, digital version of the Lernaean Hydra, where you tick off 1 to-do and another 2 appear.

    You have to think about your messaging strategy, social post calendar, the last email of the sequence, or that affirming opt-in page full of personality…

    The copywriting side of a product launch is a full time job. Which, if you’re running the business, and only know a thing or two about conversion copywriting, is a big ask.

    Luckily for you, I genuinely love the intensity of a product launch and I’m still fascinated by how the psychology behind it all just works.

    I use proven psychology principles to make sure your audience feel at home, directly seen, and engaged. And to help them pull out their payment card before they’ve gotten. to the bottom of the page. :D

    When you hire me to write the launch, I include:

    • 1x creative meeting

    • Research, analytics & optimisation

    • 1x landing page

    • Launch email sequence (usually 9+)

    • Social sequence

    • FAQs

    • Microcopy: cart nudges, join/opt-in page, thank you page, CTAs, header/footer

    • Ads

    • 2x rounds of revision

    • Ongoing support & pivoting (if needed) during the actual launch

    Including all of the above, the investment starts at 6500+ depending on scope and timeline.


    We’re not dogmatic around here, though. If you want to pick and mix, just fill out my form and we’ll razzle something up!

Tell me about it

Just pop me a message about your project, your timelines, and what’s feeling stuck. We can go from there.



  • Website copywriting

    Get the relief of knowing your words are pulling their weight while you sleep.

  • Email copywriting

    The GOAT when it comes to building trust, loyalty, and reciprocity.

  • Event assets

    Have people approach your tent with curiosity and genuine interest.

  • Social media

    Where your words awaken people from their doomscroll reveries or get lost in the sea of sameness.

  • Print copywriting

    When you have seconds to make a first impression, it must be a good one.

  • Branding

    Strike a chord and insert personality into every nook and cranny.

Discuss a project

Retainer packages

  • Lite

    For light-touch support with your copy and storytelling.

    ✓ 8-16 hours per month
    ✓ Starts at £483 p/m
    ✓ 1x core deliverable
    ✓ 2x newsletters
    ✓ 1x small ad-hoc request
    ✓ 1x creative meeting
    ✓ 1x revision round
    ✓ 3, 6, and 12 month discount rates

    Try Lite

  • Core

    Most popular
    For a coherent narrative, consistency, and tangible results.

    ✓ 24-36 hours a month
    ‍✓ ‍Starts at £1,417 p/m
    ✓ 1x medium-sized blog
    ✓ 2x LinkedIn posts per month
    ✓ 2x newsletters per month
    ✓ 1x light copy-edit on your work
    ✓ 2x short-form ad hoc requests
    ✓ 1 creative meeting
    ✓ 1x revision round
    ✓ 3, 6, and 12 month discount rates

    Discuss Core

  • Premium

    For a strategic partnership, standout branding, and ongoing momentum and success.

    ✓ 40+ hours a month
    ‍✓ Starts at £2,362 p/m
    ✓ 2x medium sized blogs
    ✓ 1x sideways sales campaign
    ✓ 3x auto-response templates
    ✓ 8x LinkedIn posts per month
    ✓ 2x short-form ad hoc requests
    ✓ 1x creative meeting
    ✓ 2x revision rounds
    ✓ 3, 6, and 12 month discount rates

    Build a partnership

I need different deliverables than the ones she’s outlined. Or more or less than what she’s offering.

Not sure this is for me.

Great, you know what you want!
These are all examples of where it can go, and where it’s currently successful.

If you ever need more content, want to reduce the output, or try out different deliverables, we’ll just adjust as we go along.

I expect your needs to evolve over time, and your strategy will evolve alongside that too.

Discuss a project